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Aug 2, 20233 min read
Do you know Molly?
When I was strolling through the bustling corridors of Melbourne Central, my attention was drawn to a toy emporium that seemed to act as...
Aug 13, 20224 min read
Top Gun: Maverick - Did it take your breath away?
Amélie Chung Top Gun: Maverick | New Poster and Trailer In the Modern blockbuster era that we currently live in, sequels are an extremely...
May 16, 20228 min read
The Authenticity of South-Asian Representation in Western Media
Marketing student or not, there’s one thing that’s been hammered into our brains: always listen to what the customer wants. But when...
May 12, 20223 min read
The Met Gala: Fashion's Marketing Machine
Whether it was Kim squeezing into the Marilyn dress or Blake Lively transforming her outfit on the red carpet itself as a tribute to the...
Mar 18, 20225 min read
The Role of Social Media in Viral Marketing
You’ve probably encountered an ad of some shape or form while scrolling through social media. But sometimes ads are not so obvious, and...
Mar 15, 20224 min read
Why Elsa & Anna Aren't Disney Princesses - A History Of The Disney Princess Brand
The Walt Disney Company has produced some of the most beloved films of all time, and their animated princess movies in particular,...
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